Positive perception of the products

Our sense of smell is a powerful stimulant for our senses. It is deeply connected to memory and emotion. Remarkably, our memory can store up to 10,000 distinct scents, a stark contrast to the mere 200 shades of color we can typically recall.

Be followers of the brand

A well-crafted scent strategy can evoke powerful emotions that draw customers closer to a brand, transforming them into loyal advocates.

Greater loyalty

Scents have the power to form lasting memories, enabling us to recognize specific aromas and build a meaningful connection with a product or brand. In fact, a distinctive scent signature can increase customer loyalty by 30% compared to brands that lack one.


 

Identify the scent with the brand and remember it

 

By engaging the sense of smell, scent marketing creates a memorable brand experience that not only captivates consumers but also shapes their decisions.


 

Aroma enhances the point-of-sale experience

Feeling of well-being and positive memories

Fragrance reaches its full potency and appeal when it is in harmony with our visual perception. A dissonance between sight and smell, however, diminishes the experience.

Influences purchasing decisions

 Customers perceive a brand's environment and products more favorably when a signature scent is present. This positive sensory experience also leads to a 14.8% increase in average spending.

Create intention to return

Olfactory memory persists longer and is more impactful than gustatory memory. An agreeable smell invites customers back to a venue and prompts them to recommend it.

Extends the stay at the point 
of sale

Studies show that appealing scents encourage shoppers to stay 15.9% longer within a store, directly boosting engagement opportunities.

The Power of Scent in Business

Scenting not only helps increase your sales and attract new customers, but it also

creates a more welcoming environment that can improve overall well-being and quality of life.

2. Atrae nuevos clientes.

Considera cómo los anuncios visuales en un centro comercial a menudo pasan desapercibidos, mientras que el aroma irresistible del café atrae tu atención de inmediato al pasar por una cafetería.

 

Un aroma cautivador no solo capta la atención de los clientes, sino que también deja una impresión duradera. Mientras que una exhibición visualmente atractiva puede atraer a las personas, combinarla con una fragancia cuidadosamente seleccionada crea una experiencia más inmersiva y memorable.

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The power of aroma marketing

Aroma marketing goes beyond simply perfuming a space: it's a strategic neuromarketing tool that connects directly with consumers' emotions and memory. Aromas stimulate the limbic system, the part of the brain responsible for emotions, generating sensations that influence mood, perception of the environment, and purchasing decisions.

Implementing appropriate fragrances at brand touchpoints allows for the creation of multisensory experiences that increase dwell time, strengthen brand recall, and foster a genuine emotional connection. In this way, aroma becomes a silent but powerful vehicle for loyalty and differentiation.

Beneficios claves de la aromatización.

Activates emotions and calms stress.

Increases brand dwell time.

Strengthens brand recall.

Creates emotional connection.

Increases perceptions of quality.

Improves attention and focus.

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No animals were used in testing our products.

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Children and pets

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13th Street, M42 Urb, Caguas, 00725, Puerto Rico

+1 (787) 608-8844

info@2phitocontrol.com
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